X-Men

X-Men is a leading personal care for men in Viet Nam and currently also available in other Southeast Asian countries. X-Men is one of the most successful stories of brand building of fast-moving consumer goods. We put our investment in ICP (International Consumer Products) as a start-up business to launch the brand in 2004. ICP company became a leading local company in personal care later on. X-Men brand has been famous by innovative marketing activities including outstanding TVC and PR communications and Below-The-Line activities, that create No.1 Top-Of-Mind for the brand at low marketing budget. This brand has been belonged to Marico India through their acquisition ICP company in 2014.