Our Story
At UniBrands, we are proud to be a trusted partner in driving the future of consumer goods in Vietnam and South East Asia. Since our founding in 2000 by Cong Phan, we have been committed to empowering innovative startups in the health, beauty, and food industries. With a focus on creating impactful brands and building strong distribution networks, our mission is to deliver meaningful results and lasting value for our partners and consumers.
"We enrich the quality of life of everyone we touch through innovative products and services. Our success is reflected in sustainable growth for our organization, energetic environment for our people, attractive returns and transparency for our shareholders, and positive contributions to our community."
Cong Phan, UniBrands Founder
Our Approach
At UniBrands, we bring a comprehensive and strategic approach to fostering growth and success. By focusing on three key pillars—Vision, System, and Culture—we empower startups to realize their potential and achieve transformative growth:
Creating Vision
We specialize in helping companies craft inspiring, overarching visions that guide and align their teams. By ensuring these visions cascade through all levels of the organization, we foster cohesion and drive unified action. This approach paves the way for market leadership and strategic transitions.
Building Systems
Our commitment to technical excellence sets us apart. For instance, we have fostered digital transformation to streamline operations and enhance decision-making across our portfolio companies. By bringing together industry-leading technical experts, we provide advanced capabilities that ensure competitiveness, scalability, and preparedness for an ever-evolving market landscape.
Fostering Culture
We believe that great companies are built on the foundation of the right people. That’s why we focus on creating a unique company culture that attracts and retains talent aligned with the company's vision. By aligning organizational goals with individual objectives, we empower people to innovate, collaborate, and achieve shared success.
Proven Track Record
With over two decades of experience, UniBrands has built a reputation for delivering outstanding measurable results. Our accomplishments include:
Creating and scaling numerous brands to market leadership.
Establishing extensive distribution networks that reach millions of consumers.
Successfully partnering with global industrial players for strategic exits.
Our ability to anticipate market trends, seize opportunities, and drive transformative growth has consistently generated outstanding outcomes for our portfolio companies and stakeholders.
Why Choose UniBrands
1
Strategic Insight
Our deep expertise in consumer goods enables startups to confidently navigate challenges and capitalize on opportunities.
2
Comprehensive Support
We provide the resources necessary for sustainable growth, from financial backing to operational mentorship.
3
Visionary Leadership
Our focus on scalability, innovation, and alignment ensures long-term success for both our brands and investors.