Phin Deli

PhinDeli is one of the most recognized coffee brands in Viet Nam. It starts with the story of an entrepreneur purchased Bufford, the smallest town in US, and changed the town name to PhinDeli in 2012. Phin is the Vietnamese coffee filter, and Deli means “delicious”. The marketing activities focused on PR activities and getting consumer experience at thousands coffee machine at several chains of convenient stores and coffee shops. The PhinDeli brand and company has been acquired by a conglomerate in 2021.